ESOMAR 37 Essential Questions for Online Sample Buyers

At op4insight, we are dedicated to delivering unparalleled high-quality data and solutions to the market research sector. Over the years, we have significantly expanded our proprietary global panel to include respondents from a wide range of countries worldwide. By adhering to best practices and maintaining stringent data security standards, we have earned the trust of numerous clients who continue to rely on our services.

As an innovator in the market research domain, op4insight serves as a unique bridge between market researchers and both online and offline respondents, streamlining the process of accessing actionable insights. Central to our competencies is our ability to deliver superior responses and unmatched survey results. Our carefully vetted respondents undergo multiple rigorous security checks to ensure the integrity and quality of data. We offer a unique and diverse blend of panelists tailored to best suit each project, resulting in higher completion rates and improved participation.

At op4insight, we provide round-the-clock consultation to our customers at every stage of the process. This includes guidance on sample methodology, questionnaire design, contact methods, and rewards—ensuring that the right respondents complete the questionnaires with care and attention.

At op4insight, we pride ourselves on our dedicated team of experts who oversee the development, implementation, and performance monitoring of our sampling algorithms and related automated functions. Our team consists of seasoned professionals with extensive experience in market research and data analytics, proficient in the latest sampling techniques and advanced data analytics tools.

Continuous learning and improvement are integral to our corporate culture. We provide regular training programs to our front-line staff, ensuring they are equipped with the latest knowledge and skills in sampling techniques, data collection, quality assurance, and other relevant areas. Our training curriculum combines theoretical knowledge with practical exercises.

We encourage our staff to participate in relevant workshops, seminars, and conferences to stay abreast of the latest trends and advancements in market research. We believe a well-trained and knowledgeable team is essential for delivering high-quality services to our clients

Additionally, we have a comprehensive internal review process to monitor the performance of our front-line staff. This allows us to identify areas for improvement and ensure our services consistently meet the highest standards. We regularly update our processes and systems based on feedback and insights from these reviews.

op4insight is a comprehensive market research firm, delivering a wide array of services to cater to our clients' diverse needs. While we specialize in providing high-quality online samples, our expertise extends far beyond that. Below are some of the key services we offer:

Full-Service Market Research
We manage end-to-end market research projects, including the design of research methodologies, fieldwork execution, data collection, analysis, and report preparation.

Data Collection
Our services encompass a variety of data collection methods, such as online surveys, telephone interviews, face-to-face interviews, focus group discussions, and more.

Data Analysis and Reporting
Our seasoned data analysts transform raw data into actionable insights, delivering comprehensive reports with detailed analysis and valuable recommendations.

Online Panel Services
We maintain a diverse and extensive panel covering numerous countries, enabling us to provide targeted samples tailored to our clients' specific needs.

Data Processing and Tabulation
We offer data processing services, including coding, data cleaning, tabulation, and more.

Consultancy Services
Our consultancy services support clients in making informed decisions based on the data and insights we provide.

Our team has expertise in various research methodologies and extensive experience across multiple industries. We take pride in offering customized solutions that align with our clients' unique requirements. Our ultimate goal is to provide data and insights that empower our clients to make strategic decisions.

At op4insight, our participant recruitment primarily stems from our proprietary panel, with occasional use of intercept methods based on specific study requirements.

Proprietary Panel
Our proprietary panel is the cornerstone of our online sample, comprising millions of participants from numerous countries worldwide. These individuals voluntarily join our panel to participate in market research studies, fully understanding the commitment involved. Over time, we have cultivated a diverse and reliable panel through various recruitment methods, including online advertisements, direct email invitations, referrals, and partnerships with select third-party websites. Our panel members represent a wide range of demographic and psychographic profiles and participate in market research studies in exchange for rewards or incentives.

Panel Sources
While the majority of our sample is sourced from our proprietary panel, there are instances when intercept methods are employed to recruit participants. This is particularly necessary when the research design requires a very specific target group that is underrepresented in our panel. Intercept sources include affiliate networks, social media platforms, and other relevant online platforms where potential participants may be engaged. In these cases, we invite them to participate in our surveys in exchange for rewards. All respondents recruited through intercept methods adhere to the same stringent standards of data quality and privacy as our panel members.

In summary, our primary source of online samples is our proprietary panel. However, we maintain the flexibility to use intercept methods when necessary to meet the specific requirements of each research study. This approach allows us to uphold sample quality and diversity while ensuring the representativeness of our respondents.

Our proprietary panel is the primary source of our online samples, constituting approximately 95% of the total samples we provide to our clients. Fully owned and managed by op4insight.

The remaining 5% of our samples are occasionally derived from intercept methods, particularly when a study requires a very specific target group not adequately represented in our proprietary panel. In these instances, we employ methods such as affiliate networks or social media platforms to reach potential participants. It is important to note that while these sources are not proprietary, the data collected from them adheres to the same rigorous standards of quality and privacy as our proprietary panel data.

We do not rely on exclusive agreements to manage or provide access to samples collected by other entities. All our panel members are directly recruited, and their information is managed by us, ensuring the high quality of our samples and maintaining strict control over data privacy and security.

In conclusion, our approach guarantees that our clients receive high-quality data collected in an ethical and transparent manner.

For our proprietary panel, we employ several strategic recruitment channels to ensure a diverse and representative panel:

Online Advertising:
Targeted advertisements on various platforms help us reach potential panel members, ensuring diversity and broad representation

Direct Email Invitations
We send personalized email invitations to individuals who have expressed an interest in participating in market research studies.

Referrals
Existing panel members can refer friends or family, contributing to the growth and diversity of our panel.

The recruitment process for our proprietary panel is by invitation only. Interested individuals must complete a detailed profiling survey to ensure panel representativeness.

Proprietary Panel Recruitment

Our intercept recruitment methods, such as affiliate networks and social media platforms, are primarily used when specific studies require target groups not adequately represented in our proprietary panel. The use of these recruitment channels varies by geography, depending on internet penetration and the digital advertising landscape. We tailor our approach to regions with high internet penetration, leveraging online advertising and social media platforms. In other regions, direct email invitations and referrals may be more effective.

We do not use probabilistic methods for recruitment. Our focus is on panel quality and representativeness, with ongoing efforts to maintain and update panel data. The proportions of affiliate networks and referral programs vary based on individual study needs and respondent demographics. Each project undergoes a case-by-case assessment, allowing us to adjust our recruitment strategy to deliver the highest quality data to our clients.

At Global Survey, maintaining the authenticity and quality of our panel members is paramount. Our validation system employs a comprehensive approach that integrates internal procedures and advanced technologies:

Registration Confirmation
Prospective participants must verify their registration through an email confirmation process. This step ensures the validity of the email address and confirms access.

Profiling Questionnaire
Following confirmation, participants complete a detailed profiling questionnaire. This allows us to better understand our panel and match participants to relevant surveys.

Mobile OTP Verification
We use mobile One-Time Password (OTP) verification during registration to confirm the authenticity of the mobile number. Random OTP verification may also be conducted for existing users before they participate in a survey to further ensure data accuracy.

MaxMind
We utilize MaxMind for Geo-IP validation to detect proxy or blacklisted IPs, thereby confirming the geographical authenticity of respondents.

Digital Fingerprinting with Research Defender
To ensure participant uniqueness, we employ Research Defender for digital fingerprinting. This technology identifies and excludes potential duplicates or fraudulent respondents based on parameters such as IP address, browser details, and device information.

CAPTCHA Verification
CAPTCHA verification during sign-up ensures that users are human and protects against bot activity.

Hyperverge
As part of a pilot project, we use Hyperverge's facial recognition technology for identity authentication within our India panel. This technology offers a means of verification without requiring government IDs and may be expanded to other markets.

Data Consistency Checks
We conduct regular data checks to identify inconsistencies in responses across surveys or over time, helping to eliminate unreliable data sources.

Speed Limit Enforcement
We implement a stringent speed limit for survey completion to identify and exclude rushed responses, ensuring the integrity of our data.

Random Sampling Validation & Activity Monitoring
Random sample validation and activity monitoring are used to track response times and completion rates. This process helps to identify and address any unusual behavior, further safeguarding data quality.

A significant portion of our participants engage with surveys via mobile devices, with the remainder using desktops or laptops. Additionally, our platforms offer the convenience of email notifications for available surveys. Participants can access surveys easily by clicking on the link provided in these notifications. The balance between survey access through email notifications and direct platform visits generally remains around 50/50.

Please note that these proportions may shift depending on the specific project and target audience. We continuously monitor these trends to enhance the experience for our panelists and optimize response rates.

At op4insight, we offer two primary models for sample delivery: Managed Service and API Integration

Managed Service
This model is designed for clients who require expert support or prefer a hands-off approach. Our dedicated team manages every aspect of the project, including sample design, project initiation, fieldwork management, and project completion. By leveraging our extensive experience and expertise, we ensure the delivery of high-quality data and efficient project execution.

API Integration
For clients seeking automation or wishing to utilize their own platforms, we provide API integration. This model allows for the automation of various process elements, such as sample ordering and fieldwork management. Our API is robust and reliable, offering seamless integration with clients' systems.

While we do not offer a Self-Serve model, we remain committed to meeting our clients' needs. We are dedicated to ensuring a smooth and efficient research process, regardless of the chosen delivery model, and our team is always available to offer support and guidance as required

At op4insight, while we primarily rely on our proprietary panel sources, we understand the importance of incorporating a diverse range of sample sources for specific projects to ensure comprehensive and unbiased results

To meet this need, we occasionally integrate intercepts and other third-party sources into our sample. We are committed to transparency, providing our clients with detailed information about the composition of the sample, including the mix of sample sources and any third-party providers involved.

We empower our clients to have control over the inclusion of sample sources in their projects, tailoring the sample composition to align with their specific requirements and objectives. This customization typically occurs during the project setup phase, where our project management team works closely with clients to understand their needs and adjust the sample composition accordingly.

For integrating third-party sources, we have developed a robust and flexible system that allows us to efficiently incorporate and manage these sources. However, our primary focus remains on utilizing our proprietary panels, complemented by additional sources as needed.

At op4insight, our sample sources offer a wide range of diversity and versatility to support various research applications.

Product Testing and Recall Studies
Our panel members actively participate in product testing and recall studies, providing the flexibility to re-engage with the same sample for follow-up research.

Questionnaire Length
We accommodate both short and lengthy questionnaires, ensuring high engagement and minimizing drop-out rates through our dedicated team’s efforts.

Device Compatibility
Our panelists access surveys across a variety of devices. Our platforms are fully responsive, allowing us to customize surveys for mobile-only or desktop-only formats based on client needs.

Community Recruitment
We have a proven track record in recruiting for research communities. Our diverse panel demographics and extensive recruitment strategies enable us to build tailored samples for specific community studies.

Online Focus Groups
Our panelists are available for qualitative research methods, including online focus groups. We customize our recruitment processes to select highly engaged participants for these studies.

We are committed to maintaining a dynamic panel that adapts to our clients’ evolving needs, ensuring the sample aligns with their unique research objectives. Each project is managed with a tailored strategy, and our project management team works closely with clients to address any constraints early in the process.

At op4insight, we employ a systematic and thorough process for sample management, starting with invitations and culminating in survey completion:

Project Understanding
We begin by thoroughly understanding the client's specific requirements, including the target population, key demographics, quotas, and overall research objectives.

Sample Design
With a clear grasp of the project needs, we design the sample framework. This involves selecting appropriate panellists from our extensive database who meet the client's criteria. Our approach includes demographic profiling, quota management, and, if necessary, sample stratification.

Invitation
We then invite the selected panellists to participate in the survey. Invitations are typically sent via email and include details about the survey topic, estimated completion time, and any incentives offered for participation.

Survey Completion
Panellists access the survey through the provided link, respond to screening questions to ensure they meet the survey criteria, and complete the survey. Our system monitors progress to maintain data quality, detecting and managing issues such as speeders or straight-liners.

Quality Checks and Data Cleaning
After survey completion, we perform rigorous quality checks and data cleaning to identify and remove invalid or suspicious responses

Quota Management
We continuously monitor quota fulfillment throughout the process, adjusting our recruitment efforts as needed to ensure the final sample accurately represents the target population.

To ensure the sample reflects the target population accurately, we use demographic quota controls specific to each project's requirements. These controls consider factors such as age, gender, geographic location, income, and occupation. Our detailed panel profiles allow for precise matching to the target population.

We maintain continuous collaboration with clients, recommending demographic quotas aligned with their research objectives and the characteristics of the target population. Our goal is to minimize biases and deliver a representative, high-quality sample for the research.

At op4insight, we maintain a comprehensive repository of profiling information for the majority of our panel members. This repository includes essential demographic details such as age, gender, location, occupation, education, and household income, as well as additional data points relevant to specific project needs, including technology usage, automotive ownership, health conditions, and more.

Our proprietary panels are distinguished by their detailed profiling, and we ensure this data remains current and accurate through regular updates. We encourage panellists to review and update their profiling information at least annually. However, data points subject to frequent change, such as technology usage or product preferences, may be updated more often.

For intercept samples, which are initially recruited spontaneously, profiling information is more limited. Basic profiling data is collected during the survey process, and if these participants transition into regular panellists, additional profiling information is gathered over time.

All profiling information is directly sourced from our panel members, ensuring data quality and authenticity. We do not rely on third-party sources for profiling data.

Upon client request, we can append profiling data to the dataset. This additional information provides valuable insights that enhance the analysis and interpretation of the survey results.

To assess the feasibility of a project, we typically require the following information:

Project Objectives and Goals
Understanding the purpose of the project helps us align our resources and methodologies appropriately.

Target Demographics
Key details such as age, gender, location, income level, and other specific characteristics of the target respondents are crucial for evaluating the availability of suitable panel members.

Sample Size
The number of required completed responses impacts the feasibility and timeline of the project.

Length of Interview (LOI)
The duration of the survey affects respondent engagement and completion rates, influencing overall feasibility.

Incidence Rate (IR)
This refers to the percentage of the general population that qualifies for the study.

Fieldwork Period
The duration of fieldwork is essential, especially for large sample sizes or when targeting low-incidence demographics.

Any Other Specific Requirements
This includes quotas, screening criteria, or additional project-specific needs.

We base our feasibility estimates on historical data from similar projects and our understanding of panel response rates. Factors such as the time of year, project complexity, and the nature of the subject matter are also considered to refine our assessments.

Our commitment is to provide clients with realistic and attainable estimates, avoiding over-promising on feasibility. We prioritize transparency regarding our capabilities and constraints to ensure client satisfaction and the successful execution of each project.

In instances where a project becomes unfeasible to complete with our internal resources, we adopt a transparent and communicative approach with our clients. Our goal is to maintain the project's integrity and meet client expectations, even if this necessitates engaging external resources.

Before involving third-party sources or subcontractors, we ensure that our clients are thoroughly informed about the situation. We provide detailed information regarding any proposed third-party collaborators, while respecting any sensitivities or confidentiality agreements with these parties.

When selecting a third-party source or subcontractor, we adhere to strict selection criteria to ensure they meet our high standards for quality and ethical practice. This includes assessing their experience in the relevant geographical area, their track record with similar projects, and their compliance with market research codes of conduct and data protection regulations.

Once a third-party source is selected, we maintain close oversight throughout the project's duration. This involves rigorous verification of the data they provide and ensuring compliance with the agreed-upon procedures and timelines. We implement quality assurance measures, such as validation checks and respondent verification, to preserve the integrity of the data. Importantly, the use of any third-party sources is fully disclosed to the client.

At op4insight, we utilize a sophisticated survey router to streamline sample management and enhance respondent participation. Our router employs an advanced algorithm to match respondents with the most relevant surveys based on their profile information and project requirements. This method optimizes respondent engagement, reduces dropout rates, and improves response quality.

Here’s how our allocation process operates:

Panel Participants
router evaluates their profile information, including demographics and previous survey responses. It then aligns the panelist with surveys they are most likely to qualify for and find engaging. The panelist is presented with a selection of suitable surveys and can choose which one to participate in.

Intercept Participants
For individuals intercepted during other online activities, the process differs slightly. When a potential participant clicks on a survey link, the router examines the limited data available, such as IP address, geolocation, and device information, to find an appropriate survey match. If the match is favorable, the participant is directed to the relevant survey.

Participants are invited to join studies through personalized communications via email, mobile notifications, or website alerts. We ensure transparency by clearly explaining why they are being selected, the expected time commitment for the survey, and any incentives offered. Our approach to participant invitation and survey allocation aims to respect respondents' time and experiences while delivering high-quality, targeted data to our clients.

At op4insight, we recognize the potential for participant fatigue and its impact on data quality. To address this, we have implemented strict time limits for how long a participant can spend in the router before qualifying for a survey. Our system is designed to match respondents to suitable surveys swiftly, typically within a few minutes.

If a participant does not qualify for a survey within the set time frame, the system automatically ceases further matching attempts and provides an appropriate message. This approach respects the participant's time and fosters a positive relationship, which helps to maintain engagement and ensures the ongoing quality of our data.

We continuously monitor and adjust these time limits based on feedback and performance data to maintain an optimal balance between efficiency and minimizing participant fatigue.

At op4insight, we are committed to ensuring clarity and convenience for our participants. Before they decide to take a survey, we provide the following information.

Project Number
Each survey is assigned a unique project number. This allows participants to easily reference the project if they encounter any issues or need support, facilitating a quick resolution of their concerns.

Length of Interview (LOI)
We disclose the estimated duration of the survey in advance, enabling participants to plan their time effectively and choose an appropriate moment to complete the survey.

Reward Points
We provide clear information about the reward points participants will earn upon successful completion of the survey. This transparency helps to set expectations and incentivizes participation.

This approach is consistent across all our sample sources, ensuring uniformity and transparency in our processes. Maintaining this level of transparency is crucial for building and retaining the trust of our participants.

At op4insight, we empower participants with the ability to select surveys from a range of available options. Upon logging into their dashboard, participants can view surveys that match their profile and choose the ones they wish to participate in. For each survey, we provide essential details including the Project Number, the estimated Length of Interview (LOI), and the reward points offered. The Project Number serves as a reference for participants to address any issues or queries with our support team.

This approach allows participants to have control over their survey participation, which enhances engagement and improves data quality. At the same time, we ensure that specific survey topics or objectives are not disclosed to avoid any potential bias, thereby maintaining the integrity and validity of our research data.

At op4insight, we utilize a flexible incentive system that allows us to tailor incentives based on various factors. This adaptability helps us target harder-to-reach groups or accelerate the fieldwork process for specific surveys. Adjustments can be made at both the individual survey level and for specific sub-groups within a survey.

We apply these adjustments carefully to avoid introducing bias into the sample. Our fieldwork is closely monitored to assess the impact of incentive changes on response rates and data quality.

When adjustments are implemented, we flag these changes at the participant level within the dataset. This practice ensures transparency and provides researchers with the necessary information to account for incentive variations during data analysis, allowing for informed decision-making and accurate interpretations.

At op4insight, we prioritize measuring participant satisfaction on a project-by-project basis to ensure a positive survey experience for all our panel members. We collect feedback at the end of each survey, asking participants to rate their experience on various aspects, including question clarity, survey length, and the perceived fairness of the incentive.

We also provide normative data for similar projects, categorized by survey length, type, subject, and target group. This information offers valuable insights into participant satisfaction trends and can assist in designing future surveys to enhance engagement and reduce dropout rates.

Our goal is to create a mutually beneficial experience for both clients and panel members. By understanding and addressing participant satisfaction, we maintain a healthy and active panel, which is essential for delivering high-quality data to our clients.

At op4insight, we provide a comprehensive debrief report upon the completion of each project. This report typically includes:

Project Overview
A summary of the project objectives and the methodologies employed.

Demographic Details
Detailed information about the respondents’ demographics.

Key Statistics
Data on the number of invitations sent, the number of respondents who began the survey, and the number of complete responses.

Dropout Analysis
Insights into where respondents tended to drop out within the survey.

Issue Summary
A review of any issues encountered during the project and the actions taken to address them.

Participant Feedback
If collected, feedback from participants.

These elements provide a thorough understanding of the survey's effectiveness and offer valuable insights for future surveys. While we cannot share specific debrief reports due to confidentiality agreements with our clients, the structure and content of our reports adhere to the points outlined above.

To ensure the quality of our data and prevent response fatigue, op4insight implements limits on how frequently individuals can participate in surveys. Typically, a participant is allowed to take part in a survey once every 48 hours, though this frequency may vary based on demographic factors, profile information, and the specific needs of our clients' studies.

We also aim to limit the total time a participant spends on surveys to approximately 30 minutes per day, though this can be adjusted depending on the length and complexity of the surveys.

Our comprehensive tracking system continuously monitors the surveys completed by each participant and the total time spent on these surveys. This real-time information helps us maintain a balanced approach to participant engagement and data quality.

These measures are uniformly applied across all sample sources, with adjustments made as needed based on feedback, specific source requirements, or participant activity levels.

As a market research firm, op4insight maintains a detailed database of individual participants, including recent participation history, entry dates, and the source or channel of recruitment.

Recent Participation History
We track the surveys each participant has engaged in, noting details such as the survey topic, length, and incentive provided. This data is essential for assessing participant behavior and ensuring high data quality.

Entry Dates
We record the date each participant first joined our panel, allowing us to monitor panel tenure and detect any potential biases or behavioral changes over time.

Source/Channel of Recruitment
We document whether participants were recruited through our proprietary panel, partner panels, or other sources. This information helps us evaluate the performance of various recruitment channels and their impact on data quality.

Upon request, we can provide a project analysis of this individual-level data to help clients better understand their sample composition and make informed research decisions. However, we ensure that all data sharing adheres to our privacy policy and relevant data protection regulations. Confidentiality and participant privacy are paramount, so any data shared will be anonymized and aggregated to protect individual identities.

To safeguard participant identity and ensure data integrity, op4insight employs a series of rigorous procedures at the survey entry point:

Account Authentication
Each participant is required to log in using a unique username and password, providing a foundational level of security against unauthorized access.

Digital Fingerprinting
We utilize Research Defender technology to detect duplicate or fraudulent accounts. This system generates a unique identifier or 'fingerprint' based on technical data such as IP address, device ID, and browser information. Accounts with matching fingerprints are flagged for review.

Mobile OTP Verification
To further verify identity, we use One-Time Password (OTP) verification. During registration or before survey entry, a unique code is sent to the participant's registered mobile number, which must be entered to proceed. This ensures each account is linked to a verifiable individual

IP Address Monitoring
We employ MaxMind services to identify and filter out users utilizing Proxy or Blacklisted IPs, minimizing the risk of fraudulent participation

AI-Based Verification
For our Indian panel, we are piloting an initiative with HyperVerge, leveraging AI technology for enhanced identity verification while complying with privacy regulations.

These measures collectively help ensure that participants are genuine, unique, and accurately represented, maintaining the highest standards of data quality and integrity.

At op4insight, maintaining source consistency and blending at the project level is essential, particularly for studies where data continuity and comparability are critical.

Source Consistency Management
We meticulously track each participant’s source and entry date to ensure a consistent sample composition across project waves. Our approach involves monitoring the distribution of participants from each source and adjusting recruitment strategies to align with the desired blend.

Transparency and Reporting
We provide detailed reports to clients that outline the source blend and composition for each project. These reports reveal the proportion of the sample from each source and any changes in this composition over time, ensuring transparency and aiding in data quality assessment.

Source Information in Data Records
We can append source information to participant data records, enabling clients to analyze the impact of different sources on survey results. This level of detail supports informed decision-making and fosters trust by ensuring clients have comprehensive insights into the data.

At op4insight, we have established a robust process to monitor and ensure the quality of participant responses. We employ various indicators, including response consistency, completion rates, and the prevalence of straight-lining or patterned responses, to assess participant quality.

Quality Tracking and Management
Participants displaying frequent low-quality responses or suspicious behavior are flagged in our system. When a participant consistently provides inconsistent answers or rushes through surveys—evidenced by unusually short completion times—they are placed under 'quarantine'. During this status, their survey participation is restricted, and their interactions are closely monitored. Persistent quality issues may lead to their permanent exclusion from future surveys.

Data Comparison and Verification
Our quality control measures involve comparing participants' profile data (such as age, occupation) with their responses in surveys. Significant discrepancies between known and reported data are investigated to detect potential fraud or low-quality responses.

Commitment to Data Integrity
This continuous monitoring ensures that our participant base remains high-quality, enabling us to deliver reliable and accurate data to our clients

At op4insight, we implement several mechanisms to identify and address undesired in-survey behaviors, ensuring the integrity and reliability of our data. These mechanisms target various issues, including random responding, illogical or inconsistent answers, excessive item non-response, inaccuracies, incomplete responses, and rapid completion times.

Random Responding
To detect random or inattentive responses, we incorporate trap questions or red herrings in matrix-type questions. These questions are designed to identify participants who are not carefully engaging with the survey.

Illogical or Inconsistent Responding
We include cross-check questions throughout multi-question surveys. These questions ask the same information in different ways at various points. Discrepancies in responses trigger further review of the participant's data.

Overuse of Item Non-response
We monitor the frequency of “Don’t Know” or similar responses. If the rate exceeds a pre-determined threshold, the respondent's data is flagged for review to assess potential issues with engagement or attention.

Inaccurate or Inconsistent Responding
Our quality control measures involve comparing participants’ profile information with their survey responses. Significant discrepancies between known profile details and survey data prompt a review of the participant’s responses.

Incomplete Responding
Surveys with incomplete responses are excluded from the final dataset. We also analyze patterns of incomplete responses to identify and address any potential systemic issues with survey design that may contribute to dropout.

Rapid Survey Completion
We track the time taken to complete surveys. Responses completed in an unusually short time (below a pre-determined threshold) are flagged for review, as rapid completion may indicate a lack of thoughtful engagement.

These processes are designed to uphold the quality and accuracy of our data by addressing and mitigating potential issues related to participant responses.

Collection of Information
We clearly describe the types of personal and non-personal information we collect and the methods used for collection

Use of Information
Details are provided on how we utilize the collected information for market research purposes.

Information Sharing
We outline the conditions under which participant information may be shared with third parties.

Security Measures
Our policy specifies the security measures we implement to protect participants' data.

Data Retention
We clarify the duration for which participants' information is retained.

Participants' Rights
We detail participants' rights, including the ability to access, rectify, or erase their data, and explain how they can exercise these rights.

Changes to the Privacy Notice
We describe the process for notifying participants about changes or updates to our privacy policy.

Contact Information
We provide contact details for participants to address any questions or concerns regarding their privacy.

We are committed to complying with all relevant data protection laws and regulations, including APPI, CCPA, COPPA, EU-GDPR, and PIPEDA. Additionally, we adhere to information security frameworks and standards such as ISO 27001 and the NIST Cybersecurity Framework.

op4insight Data Privacy and Security Commitment
At op4insight, we are committed to maintaining the highest standards of data privacy and security. We adhere to all applicable data protection laws and regulations relevant to our operational jurisdictions.

Legal Basis for Processing Personal Data
Our primary legal basis for processing personal data is consent. We ensure that explicit consent is obtained from participants before any data collection begins. This process involves providing clear information about the purpose of data collection, how the data will be used, and who will have access to it.

Data Breach Response
We have established comprehensive incident response procedures designed to quickly identify, manage, and address data breaches. In the event of a breach, we will notify the relevant data protection authorities and affected individuals in compliance with legal requirements.

Cross-Border Data Transfer
We implement robust safeguards for cross-border data transfers, including standard contractual clauses, and ensure that our third-party data processors provide an adequate level of protection in accordance with applicable data protection laws.

Data Retention
Our data retention practices are stringent, with personal data retained only as long as necessary for its intended purposes and in accordance with legal requirements.

Data Protection Officer
A Data Protection Officer (DPO) oversees our data protection strategy and ensures compliance with all relevant data protection laws and regulations

Our data protection procedures and practices are regularly reviewed and audited to ensure their effectiveness and to adapt to any changes in the applicable laws and regulations.

At op4insight, we have established comprehensive systems to ensure the proper management, provision, and revision of consent for the processing of participants' personal data, in compliance with all relevant laws and regulations. Here’s how we empower participants to control their personal data.

Providing Consent
At registration or prior to participating in any survey, participants receive clear and detailed information about the purpose of data collection and its intended use. Explicit consent is required before any personal data is processed.

Managing and Revoking Consent
Participants can manage their consent preferences at any time through our user portal. This includes the ability to withdraw consent for current and future data processing. Upon withdrawal of consent, we promptly cease processing the participant’s data for the specified activities.

Access, Correction, and Deletion
Our user portal provides participants with the ability to access their data, request corrections, or request deletion of their data. We handle these requests in accordance with applicable data protection laws.

Support Channels
We offer various support channels, including email and postal mail, to assist participants with any questions or issues related to their personal data, consent, privacy policies, or other concerns

For third-party sample sources we may use, we ensure they adhere to similar high standards for participant consent and data management. We collaborate only with partners who uphold rigorous data protection standards and respect participant rights

At op4insight, we have a dedicated compliance team focused on ensuring that our incentive practices align with all relevant laws and regulations across the jurisdictions where we operate. Our approach to managing participant incentives is built on:

Up-to-Date Legal Knowledge
We continuously monitor legal updates, case studies, and changes in legislation that impact participant incentives. This vigilance is crucial given the varying legal requirements across different regions.

Internal Policy Updates
We promptly integrate any legal changes affecting participant incentives into our internal policies. This ensures that our practices remain compliant with current regulations.

Staff Training
Relevant staff members receive training on updates to ensure they are informed about how legal changes impact our operations and interactions with participants.

External Legal Counsel
For complex legal matters, we consult with external legal experts to ensure our incentive practices comply with the prevailing laws.

Participant Communication
When changes affect our participants, we communicate these updates clearly and transparently, ensuring participants are aware of how such changes may impact their involvement and incentives.

We are committed to upholding the highest standards of legal compliance to ensure a positive experience for our participants and clients while maintaining the integrity of our research.

At op4insight, we take the collection and processing of personal data for children and young people very seriously, adhering to the ESOMAR & GRBN Guidelines on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals. Our approach includes:

Age Verification
Participants are required to provide their date of birth during registration. If the system identifies an individual as being under the age of consent according to local laws, registration is not permitted without verifiable parental consent.

Parental Consent
For minors, we inform them that parental consent is necessary. We have a process in place to obtain and verify parental consent, such as by sending an email to the parent or guardian to confirm their approval for the child’s participation

Data Processing
We adhere to strict data minimisation and purpose limitation principles for children’s data. We only collect information that is essential and relevant to the explicit purpose of the research project.

Privacy Policies
Our privacy policy explicitly details our practices regarding children’s data and is designed to be clear, accessible, and understandable.

Training
Our staff receive training on handling children’s data in a sensitive and compliant manner to ensure the highest standards of privacy and protection.

Compliance
We stay updated on regulatory changes to ensure our practices remain compliant with relevant local and international laws, including the Children's Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR).

We are committed to upholding the rights of children and young people and ensuring their data is handled with the utmost care and respect.

At op4insight, we integrate "data protection by design" into our systems and processes to ensure that privacy and data protection are considered from the outset and maintained throughout the lifecycle of our projects. Our approach includes:

Initial Design
During the planning phase of any project, system, or process, we proactively identify and address potential privacy risks. This includes evaluating new data collection tools and developing marketing strategies with privacy considerations in mind.

Minimization
We collect only the data that is essential for the specific research project. This practice helps to minimize the amount of data that could be compromised in the event of a security breach.

Encryption
All personal data in our systems is encrypted both during transmission and while at rest. This ensures that even if data is intercepted or accessed unlawfully, it remains unreadable without the decryption key.

Access Controls
We enforce strict access controls to ensure that only authorized personnel can access personal data. These controls are implemented through robust authentication processes and role-based permissions.

Continuous Monitoring
We continuously monitor our systems for potential security threats. Our alerting systems notify us of any suspicious activity, allowing us to promptly investigate and address any issues.

Employee Training
All employees receive comprehensive training on privacy and data protection principles. They are instructed on proper data handling practices and the importance of safeguarding personal information.

Reviews and Audits
Our systems and processes undergo regular reviews and audits to ensure they provide optimal protection for personal data. We promptly implement any necessary updates or improvements.

By embedding these data protection principles into our operations, we ensure that privacy and data security are integral to our practices, not merely an afterthought.

At op4insight, we are dedicated to maintaining the highest standards of information security through a comprehensive compliance program informed by recognized frameworks:

Framework Compliance
Our information security practices align with international standards such as ISO 27001. While we may not hold specific certifications, our internal policies, procedures, and controls are designed to meet or exceed these guidelines.

Risk Assessment
We regularly conduct asset-based risk assessments to identify and evaluate potential security threats to both physical assets (e.g., servers) and intangible assets (e.g., data). Risks are prioritized based on their likelihood and potential impact

Internal Audits
Our internal audit team conducts periodic reviews of our security controls to ensure their effectiveness and to identify opportunities for improvement. This includes verifying that our procedures are consistent with our policies and regulatory requirements.

Incident Response Plan
We have established a detailed incident response plan to address potential security breaches. This plan includes procedures for detecting and isolating breaches, mitigating their effects, and notifying affected parties promptly.

Access Control
We enforce stringent access control measures to manage access to our information resources. This involves using strong authentication methods, implementing role-based access controls, and regularly reviewing and updating access permissions.

Data Encryption
We employ robust encryption techniques for data both at rest and in transit, ensuring that intercepted data remains unreadable without the appropriate decryption key.

Training and Awareness
We provide regular information security training to all employees, covering safe data handling practices and how to recognize and respond to potential security threats.

By integrating these elements into our operations, we ensure that our information security practices are effective, aligned with industry best practices, and compliant with regulatory requirements.

At op4insight, we adhere to best practices and guidelines set by international standards, including ISO 20252: Market, Opinion, and Social Research, even though we do not hold official certification. Our commitment to these standards ensures that we deliver high-quality research services.

We employ a systematic approach to managing our research processes, emphasizing a clear and effective organizational structure. Responsibilities and procedures are well-defined and understood across our team.

Data Protection and Information Security
Integral to our operations are robust data protection and information security measures. We handle personal data according to internationally accepted data protection principles and have implemented policies designed to safeguard data against unauthorized access or loss.

Continuous Improvement
In addition to aligning with ISO 20252 standards, we continuously monitor developments in the field of market research. This ensures our methods and practices remain current and aligned with industry best practices.

At op4insight, we are dedicated to offering comprehensive and clear metrics to our clients. While specific data cannot be publicly shared due to privacy and confidentiality concerns, we can generate customized reports for our clients that include various key metrics. Below is an outline of the types of data we can provide:

Average Qualifying or Completion Rate
We can provide monthly completion rates for our surveys, broken down by country and source, offering insights into overall performance.

Percent of Paid Completes Rejected
This metric, trended by month or project, reflects the effectiveness of our quality control measures in filtering out lower-quality responses.

Percent of Members/Accounts Removed or Quarantined
We can share data on the percentage of members or accounts that have been removed or placed in quarantine, showing the impact of our quality control processes.

Percent of Paid Completes from 0-3 Months Tenure
This metric tracks the percentage of new respondents completing paid surveys, providing insight into our recruitment and retention strategies.

Percent of Paid Completes from Smartphones
We can provide data on the proportion of completed surveys from smartphones, indicating device usage trends among respondents.

Percent of Paid Completes from Owned/Branded Member Relationships vs. Intercept Participants:
This metric distinguishes between surveys completed by our own panel members and those completed by intercept participants.

Average Number of Dispositions per Member
We track interactions with our surveys, including survey attempts, screenouts, and completes, and can provide this data trended by month or cohort.

Average Number of Paid Completes per Member
We can report the average number of completed paid surveys per member on a monthly basis, potentially broken down by cohort.

Active Unique Participants in the Last 30 Days
We can provide the total number of unique active participants over the past 30 days.

Active Unique 18-24 Male Participants in the Last 30 Days
We can detail the number of unique male participants aged 18-24 who have been active in the past 30 days.

Maximum Feasibility for Specific Project Parameters
Based on our panel size and reach, we can estimate the feasibility of a project with specific parameters, such as net representative quotas, seven days in the field, 100% incidence rate, and a 10-minute interview duration.

Percent of Quotas Reached Full Quota
We can provide data on the percentage of quotas that were fully met at the time of delivery, trended by month, reflecting our ability to meet quota requirements for various projects.

For more detailed and customized information tailored to your specific needs, we recommend reaching out directly to our team. Please note that all metrics provided are subject to our data privacy policies and procedures.